Boom Boom is one of those bright fuchsia pink shades that everyone neeeeds to have, and I mean needs! As always Topshop have their classy packaging, along with the soft matte velvet formula that makes them such a dream to apply. Lasting all day and not sticking to any dry areas of the lips. One thing I must say is the sticker swatch is completely different to the actual shade of the product. All in all a great buy though and I'm always using it!